Chitika’s Ad network had gathered data by looking at web impressions from mobile devices across Chitika’s network, which includes more than 80,000 publisher sites.
iOS to Android OS comparison, Apple has the lead by a significant margin; iOS traffic accounted for around 55% of mobile OS activity in a recent snapshot, whereas Android devices ran closer to 18% of the total.
To get an idea of OS versions, Chitika captured data on 9,020,135 devices running an iOS and 7,712,820 devices running some version of Android.
Where iPhone owners show a distinct advantage is in the ability to quickly upgrade en masse to the latest distribution of the OS. Almost half (49.9%) of all iPhone owners are now running iOS 4, which was just released one month ago.
Android device owners, on the other hand, can be heard lamenting the late arrival of Froyo on every street corner, from every rooftop… Perhaps we’re exaggerating a bit, but the chart below pretty well illustrates this common frustration: Currently, only 1.74% of Android users have the latest distribution of the OS.
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